An animated logo is a modern and dynamic way to present a brand. It's definitely a good way to stand out from competitors. An effective logo animation can become a trigger for brand intrigue and fascination.
A favicon is a graphic icon/image associated with a particular Web page and/or Website. Many browsers display them as a visual reminder of the Website identity in the address bar or in tabs.
A company logo is simply the company name and image combined to enhance the branding message which helps clarify what the business is all about. If you are a new business, you should consider this type of logo to build your brand.
A typographic logo is a text based logo which uses different and distinct styles of fonts, colors, letter spacing and lettering technique to convey a company's character. Without icons and abstract images, typographic logos get to the bare essentials of who you are as a company.